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Understanding 9/11Includes bibliographical references (p. [265]-274) and index
pt. 1. The desire code. -- The pretty good problem -- The straw man in the gray flannel suit -- Rationale thinking -- Ignoring the Joneses -- pt. 2. Murketing [sic]. -- Chuck Taylor was a salesman -- Rebellion, unsold -- Click -- Very real -- The murkiest common denominator -- The commercialization of chitchat -- The brand underground -- pt. 3. Invisible badges. -- Murketing ethics -- What's the matter with Wal-Mart shoppers? -- Beyond the thing itself
A counterintuitive analysis of marketing and culture in modern-day life reveals how consumers embrace marketing efforts to use brands to express their cultural, political, and artistic identities
pt. 1. The desire code. -- The pretty good problem -- The straw man in the gray flannel suit -- Rationale thinking -- Ignoring the Joneses -- pt. 2. Murketing [sic]. -- Chuck Taylor was a salesman -- Rebellion, unsold -- Click -- Very real -- The murkiest common denominator -- The commercialization of chitchat -- The brand underground -- pt. 3. Invisible badges. -- Murketing ethics -- What's the matter with Wal-Mart shoppers? -- Beyond the thing itself
A counterintuitive analysis of marketing and culture in modern-day life reveals how consumers embrace marketing efforts to use brands to express their cultural, political, and artistic identities
![[WorldCat (this item)]](/images/worldcat-small.png "[WorldCat (this item)]")
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